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MARKETING

Marketing services that go beyond the campaign

We get under the hood of your business, build the right strategy, and manage everything end to end, so your marketing consistently drives revenue, not just activity.

marketing
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TRUSTED BY INDUSTRY LEADERS

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Good marketing shouldn’t feel like money disappearing

But for a lot of business owners, that’s exactly what it feels like. Activity without outcomes. Agencies that don’t understand the business. Results that look good on paper but don’t show up in revenue.



At Racket we do things differently.

Marketing that starts with your business, not a brief

Most agencies wait for you to tell them what you need. At Racket we start by getting under the hood of your business, your goals, your customers, your commercial reality and we build the marketing around that.

We embed with your team, take ownership of your marketing from strategy through to execution, and measure everything against one thing: revenue. Not clicks, not impressions, not vanity metrics.

And we’re not here for the quick win. We’re built for the long game, evolving your marketing as your business grows.

What growth actually looks like

48% revenue growth

A specialist access solutions business was growing fast but every sale still ran through the founder. We fixed that.

41x MER

A national spa retailer needed marketing that worked across multiple locations and actually showed up in revenue.

284% more inbound leads

A business generating leads but losing them before they converted. We built the system that changed that.

Everything your marketing needs, in one team

We build your strategy first, then pull together exactly what your business needs to execute it. No unnecessary extras. No gaps.

Know exactly where your marketing is going and why

Strategy and planning that connects your marketing directly to your business goals. We map out the full picture before anything goes live, so every dollar has a purpose.

Get in front of customers who are ready to buy

Google, Meta and LinkedIn advertising managed end to end. We find the right audience, build the right message and make sure your budget works as hard as possible.

Be the first business they find

SEO and content that builds your visibility over time. We make sure the right people can find you when they’re looking and give them a reason to choose you when they do.

Turn one-time buyers into loyal customers

Customer lifecycle management through Klaviyo, ActiveCampaign and other CRM platforms. We build the automations that keep your customers coming back, welcome sequences, win-back flows, post-purchase journeys and more.

Look the part at every touchpoint

Photography, video, design and copy that shows your business at its best. Because how you look matters as much as what you say.

Know what’s working, cut what isn’t

We report on revenue and commercial outcomes, not just clicks and impressions. You get a clear, simple view of performance so you always know exactly what your marketing is delivering.

Looking for something specific? Here’s the full list of what we do

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Marketing Strategy

Know where every dollar is going and what it should return.

digital advertising

Digital Advertising

Build demand with the people who aren’t looking yet, and capture it from the ones who are.

seo

Search Engine
Optimisation

Own the top of the search results, so your customers find you before they find anyone else.

GEO

Generative Engine
Optimisation

Show up in the AI answer, not just the search results.

social media

Social Media Content

Content that builds a following, and a following you can sell to.

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Email Marketing

Revenue from the customers you already have, not the ones you’re still paying to find.

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Performance Reporting

See what your marketing returned, not just what it did.

branding

Branding Development

Look like the market leader before you’ve said a word.

website

Website Development

A site built to turn visitors into customers, not just impress them.

crm

CRM Deployment

Stop losing leads in the gap between marketing and sales.

production

Video & Photo Production

Show your business at its best, everywhere your customers look.

automation

Email & Message
Automation

Automated follow-up that keeps every customer moving, without anyone lifting a finger.

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Sales Documents

Give your sales team material that does half the closing for them.

communications

Strategic
Communications

Corporate brochures and comms that hold up in front of a board.

FREE GROWTH ROADMAP

Find out exactly what your marketing should be doing for your business

We’ll sit down with you, get under the hood of your business and map out exactly what it would take to get your marketing working as hard as you do.



No generic advice. No pitch disguised as a plan. Just a clear, honest picture of where your marketing is now, where it needs to go, and what it would take to get there.

LATEST CASE STUDIES

The proof’s in the pipeline

48% increase in revenue year on year 51xMER Marketing efficiency ratio 284%increase in inbound leads MTGA was growing fast.

BRANDING

DIGITAL MARKETING

MARKETING

PRINT MARKETING

41x MER Marketing efficiency ratio 2x+ Retail revenue more than doubled across the partnership 8 years Embedded as Just Spas’ marketing department, no internal team needed Just Spas is a national retailer whose growth depends on a steady stream of qualified leads flowing to head office stores…

BRANDING

DIGITAL MARKETING

MARKETING

PRINT MARKETING

WHAT IT ACTUALLY FEELS LIKE TO WORK WITH RACKET

Your account manager is your
marketing manager

Not a middleman who relays messages. A senior person who knows your business, sits in your corner and drives your marketing like it’s their own.

1

You’re never out of
the loop

Regular check-ins, clear reporting and a team that proactively tells you what’s working, what’s not and what’s coming next. No chasing, no silence, no surprises.

2

We’re invested in your growth

When your business grows, we grow. So we’re not here to just fulfil a retainer, we’re genuinely motivated to find the opportunities, solve the problems and keep pushing your marketing forward.

3

We think ahead so you don’t have to

You focus on running your business. We focus on making sure your marketing keeps pace with it, adapting the strategy, bringing new ideas and staying one step ahead.

TESTIMONIALS

Hear it from our clients

  • The Racket Agency team have been such a dream to work with. No request ever felt too hard, they never made me feel like a hindrance and I am so grateful for that! As someone that has next to no knowledge of websites or SEO, the extensive knowledge and support they offered me really eased my mind. As a business owner, there are multiple squeaky wheels needing oil all at once, and outsourcing the new website to Racket Agency was one of the best decisions I made in 2023! I am SO grateful for my brand new website. HIGHLY RECOMMEND Racket Agency!
    Racket Agency
    Amy Philp
    CEO | | Amy Philp Photography
  • Our retail company, engaged with Racket 4 Years ago, and they have been a great innovative team to work with. During this time we have expanded our partnership to now include all aspects of our Marketing and brand vision and have had great results along the way, and its a pleasure to continue this close business partnership moving forward, Cheers guys!!
    Racket Agency
    Sean Carruthers
    Operations Manager | Silver Spas
  • Racket are an excellent Marketing Partner company. Once we got our visions aligned, we left it all up to Racket and they took care of everything. The became a very important strategic partner.
    Highly recommended.
    Racket Agency
    Carmel Bond
    Founder | Connect EA
  • I approached Racket Agency to help create a Customer Service video to assist with training in our business. They were instrumental in bringing the brief to life and guiding us through the process to an exceptional end result.

    The Racket team were highly professional, easy to deal with and supportive. I look forward to working with them again on our next project..
    Racket Agency
    Kim Fox
    National Administration Manager | JJ Richardsons & Sons
  • I was originally introduced to Pat Tyers and AJ from Racket by Gilderoy Springs – Victoria’s premium artesian water source – who were using Racket to develop all aspects of branding, design, marketing to execution. I was engaged to develop the channel strategy and then impliment and was required to work along side Pat and his team. We co developed sales tools, pitch documents and related marketing assets for our retail clients. It was seemless and Racket value added all the way through each step. Further I proposed Racket to revamp, upgrade and redevelop the Inclusion Foundation (Down Syndrome charity) website and take on the very complicate task of connecting 3 divisions… they were brilliant and I highly recommend the agency and the team.
    Racket Agency
    Bruce Wilson
    Director | Gilderoy Springs
  • Racket have been amazing to work with. The quality of work produced has been outstanding. I feel that I have walked away understanding my business more due their expertise. Highly recommended.
    Racket Agency
    Katrina Armatas
  • While new to the marketing game myself due to not really needing this service in other areas of my businesses, I have found that with Racket’s knowledge and serviceable content, which is always right on cue, continuously hits the mark and really resonates with a large market share of customers. They are friendly, very approachable and love what they do, which is most likely why they are exceptional at what they do.
    Thanks for the ever growing list of customers and referrals.
    Racket Agency
    NU Pool
  • Racket Agency have been a key long-term partner for Intuitive Finance and my growing business. They’ve been instrumental in shaping our brand and supporting our social media content and advertising, which has helped us generate consistent quality client leads. They’re strategic, creative and genuinely easy to work with — highly recommend.
    Alexandra Pappas 1
    Alexandra Pappas
    Financial Specialist | Intuitive Finance
  • Our company has been working with Racket for several years now and have enjoyed a professional, results driven partnership. They assist us with all our marketing requirements and I can thoroughly recommend them to all prospective clients.
    Just spas
    John Pandelis
    General Manager | Just Spas
  • Pat brings a huge amount of experience to the industry. It’s rare to find a marketing agency that has stayed relevant and successful for as long as Racket Agency has.

    Always a pleasure referring clients to Pat and the team.
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    Akila Perera
    ShoreTree Holdings
  • Since we started using Racket agency for the business, they have been nothing but amazing!!!!

    From the attentiveness, to being proactive, not to mention the ideas they have, but most of all they listen and execute!

    Special mentions to Patrick Fiona and Dee the BIG 3 ! Absolute weapon of a team
    HarnessSolutions LinkedIn Assets DP
    Panashe Maz
    Sales & Business Manager | Harness Solutions

Frequently asked questions from our clients

Marketing services encompass a range of activities designed to promote your business, enhance your brand, and drive sales. This can include digital marketing, SEO, content creation, social media management, email marketing, and more.

A marketing strategy is crucial as it provides a roadmap for achieving your business objectives. It helps you identify your target audience, understand their needs, and develop tactics to effectively reach and engage them.

Marketing services can help your business grow by increasing brand awareness, generating leads, driving sales, and building customer loyalty. Effective marketing strategies ensure your message reaches the right audience and resonates with them.

We offer a comprehensive range of marketing services, including Google Advertising, Social Media Advertising, Email Marketing, SEO, Social Media Content, Blog Content Creation, Website Management, Photography & Videography, Promotion Management, and Event Marketing.

We start with a free 30-minute discovery call to understand your business, goals, and marketing expectations. Based on this information, we tailor a marketing strategy that aligns with your business objectives and drives meaningful results.

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REACH OUT TO US

Not just marketing

Racket also helps businesses with branding and websites, because good marketing works a lot harder when everything around it is built right.