Why SEO is Important for Your Small Business

Give Yourself the Best Possible Online Presence to Reach Your Ideal Customer Base

With so many businesses being forced to pivot to online frameworks over the past few years, particularly when it comes to marketing, the SEO space has never been more critical to familiarise oneself with. Among a slew of digital channels like social media platforms and email lists, SEO can often fall to the wayside for busy small business owners. In contrast, it should be slotted into the top spot on your priority list. With 53% of all website traffic attributed to organic search, you want to give your business the best chance it can have of coming out on top of that Google search results page – so get your digital hat on and let’s talk all things SEO.

Why SEO Matters

Good SEO means a better relationship with your customers. Suppose SEO is all about using keywords and optimising your online presence to match the queries of your ideal prospective customers. In that case, it will take a certain amount of research into your audience and putting yourself in their shoes. What kind of language do they use? Are they more actively buying during a particular time of year? A good SEO strategy will consider these aspects and ensure a smooth user experience tailored to your specific customer, encouraging click-throughs and conversions more effectively.

With functions like SERP analysis, AI insights and search query data, SEO algorithms seek clear signals of intent from our input to understand user behaviour. That means tailoring a web-based environment for your target demographic, understanding their voice and what creates a good user experience for them specifically are critical elements to maximising your SEO. 

Advantages of SEO

SEO has a massive range of benefits, starting with the fact that not only does it help you with increased traffic and visibility, as well as building brand credibility and trust. High quality SEO means that your business will begin to repeatedly appear at the top of search results, contributing significantly to awareness of your brand and building your business’s reputation. Another huge benefit of investing in SEO is its ROI. Time and time again, SEO proves to be a relatively cost-effective form of digital marketing, with SEO-generated leads boasting a 14.6% close rate (as opposed to outbound leads like direct mail or print ads having a 1.7% close rate). Since SEO is all about optimising user-led behaviour, many marketers believe this is often the most profitable channel for small businesses and see it as an investment into the longevity and future of a brand.

When it comes to marketing, SEO never sleeps. Investing in SEO now means enjoying leads and increasing brand visibility for months to come. With adequate maintenance, your SEO strategy can become a 24/7 sales-generating tool.

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