Top Tools for Website Auditing

Due for a Website Audit? Check out our Must-use Industry Tools for Auditing and Managing Your Website.

Website design over the years has become extremely accessible, with many small businesses and independent brands taking on the task solo. Of course, that means there’s a gap to bridge when it comes to ensuring it’s optimised professionally and smoothly for customer conversion.

This is where a website audit comes in. We’ve put together this list of our top 5 tools, both free and paid. These are used in the industry to inspect websites thoroughly from every URL slug to every image’s alt text. This won’t be another list of Google services you already know about, like Google Analytics or Google Search Console, but instead a compilation of industry-standard tools we swear by for and use for our clients.

What is a website audit? It’s a comprehensive assessment of your site’s performance, content and more, to ensure it’s optimised as best it can be for attracting visitors and conversions. So, without further ado, let’s jump into our top 5 website audit tools.

Semrush

If there’s one tool you use from today’s post, let it be Semrush. Combining insights and analytics for multiple areas including advertising, market research, SEO, social media and content marketing, Semrush is a hub for building effective marketing strategies and growing your organic traffic. It’s the little trick up every marketer’s sleeve.

GT Metrix

GTMetrix is the quickest and easiest tool to check on your site’s usability, by checking your website’s vitals and how fast it loads from one of its many international servers. Simply enter your URL and watch as GTMetrix generates a report on your site’s speed and performance, complete with suggestions for optimisation and a letter grading.

Woorank

By entering your URL, Woorank will scrape through your website and generate a report on your site’s overall SEO and score you based on a number of essential criteria. Continually check in over time as you make improvements to see how your SEO performance changes and if there are any new areas of concern that pop up.

Answer the Public

Whether you’re trying to think of blog ideas, want to learn more about your target audience’s interests and pain points, or just write your FAQ page, don’t go past Answer the Public. Their compilation and organisation of Google Search datasets gives you access to instant audience insights to help inform what content goes on your site. With just one keyword, Answer the Public will generate hundreds of relevant search queries that Google users have made, so you can better understand your customer’s psyche.

Hotjar

Visual learner? Try Hotjar – a thermal map is created of your website so you can easily see where users are scrolling, clicking, even lingering on your website. You can learn invaluable information from Hotjar’s data, including what on your page is grabbing the most attention and how to optimise your content and layout for more clicks. You can even watch live playback recordings of users on your site and see how they navigate.

So there they are, our recommendations to keep your website optimised like a pro. Let us know how you go with your audit.

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