What is SEO? An Overview From a Top SEO Agency

SEO is a topic that many companies want to get right. With the rise of online-based businesses, digital marketing has become increasingly important. And this will only continue to grow as the online world expands. 

But, what is SEO? Well, it stands for Search Engine Optimisation. It means the process of getting your website ranked high on Google. Potential customers might not scroll for hours trying to find their perfect site and instead hit the top link they can find – what if that top link was your business? That’s the power of a strong SEO strategy, and if done correctly, it can do wonders for businesses across Australia.

The process of SEO can be complex, which is why there are agencies and strategists with plenty of experience and expertise in getting it right. Our agency, Racket, for example, specialises in SEO strategy for other businesses. We work with clients daily to enhance their SEO performance using different techniques. 

This blog will detail the different SEO methods – so read on if you’d like to learn more about this powerful strategy.

Off-Page SEO

Off-page SEO is the actions taken outside of your website to increase your rankings within search engine results pages, or SERPs.

Search Engine Submission

This means listing your website on search engines. Also known as search engine registration, completing this process means Google and other search engines know that your website exists.

Bookmarking Submission

This is a manual process where strategists will submit links to their client’s website to store links. This is done with sites like Twitter and Tumbler, so your website blueprint grows.

A Link Wheel

An SEO strategy that is highly effective at getting websites a higher ranking in SERPs. Your website can grow with optimal efficacy when used in tandem with social media marketing. But, this method is still largely unused by most marketing companies.

Directory Submission

This is where you submit your website URL to other websites and web directories to build backlinks. The backlinks grow your website blueprint, which will help your business grow online.

Article Submission

Submitting expert articles to different websites is an effective method of building your SEO ranking through backlinking. As well as enabling your expertise to be seen on other websites, it will also give your own website exposure.

Business Listing

This aids your visibility and marketing efforts by targeting the local market with search engine results.

Blogging

A blog is an informative article, guide, or news piece published on your website. Blogs typically range between 600 and 2000 words. A successful blog will feature images, infographics, videos, charts, and backlinks.

Forum Posting

Generate quality inbound links by participating in online discussion forums. It will drive new traffic to your site and potentially attract new clients.

On-page SEO

Meta Tags

Meta tags let Google know what your website page is about. Each page within your website should have a meta tag before publication: you will usually find them without your website CMS.

Header Tags

These are HTML elements that define the page headings. They range from H1 (main heading), to different sub-headings (H2-H6). The numbers 1-6 define the heading importance and create an overall hierarchy throughout the website page.

Anchor Text

This is the clickable text within a hyperlink, typically taking the form of a CTA and inviting the user to take action and click to another page within your site. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.

Title Tag

A good title will do wonders for your search engine ranking. A title tag will name your website and tell search engines exactly what it is; it’s the first thing to be analysed when ranking a website page.

Alt Tag

This HTML attribute is used on images to provide an alternative text. This can benefit websites immensely, especially for e-commerce stores and product photos.

Competitor Analysis

The method of studying your competition and their website to better understand their marketing techniques and develop your own.

Google Webmaster Tool Configuration

There’s great value in Google Webmaster Tool (GWT). However, getting a return on your time investment can take a while. The tool provides data and configuration control by using a suite of Google SEO tools.

Schema

This informs the search engine precisely what your content is trying to convey on your web page by converting unstructured data into structured data. Adding this tool to your website will help your search engine rank better.

Backlink Analysis

A comprehensive review of a website’s backlinks to analyse its performance and see what is affecting the site’s overall ranking.

Well, there you have it. An overview of the best practices for SEO by a top-ranking SEO agency. If you want to improve your SEO strategy and ranking, give Racket a holler. We’re your one-stop marketing shop and would love to help your business thrive.