How to Improve Your Business’ Online Presence in 2022

While we can all agree that having an online presence for your business in 2022 is more of a necessity than a nice-to-have (the proof is in the numbers, with 97% of consumers using the internet to find a business), how exactly that should look is another matter entirely. Is it important to have a website? Absolutely – but what about an Instagram or Facebook presence, a verified Google My Business, an online live chat function? And don’t get us started on TikTok. Read on as we outline 3 ways you can significantly improve your business’ online presence, right now – no matter what level of digital proficiency your company is at.

Consistency

Consistency is key when it comes to improving your brand recognition and awareness, and ensuring that no matter which online channel you are found through, your prospective customer can easily access all the info they need about your business. Consistency can look like ensuring you have the same email address public-facing for customer enquiries, whether on a social media profile or at the footer of your website, but also in the visual assets of your online presence too. That means the same colour palette, font choices, imagery and iconography, and general aesthetic theme of your business. This visual consistency is key for your business’ trustworthiness online, so don’t risk looking unprofessional by having these not match!

SEO

SEO, or search engine optimisation, is the art of using all the tricks and tools available to you to make your web content Google-friendly. Good SEO means a better chance of Google serving up your web content in place of someone else’s when a user is searching for a business that offers your services. While SEO can have a particularly nitty-gritty science to it, there’s a lot you can do to improve your business’ SEO yourself – add in descriptive meta-tags, make sure you’re using a lot of the words Google users will search for in your content, and format your content effectively with H1 and H2 headers. Worst comes to worst? You can always seek out an SEO specialist to help you along – like Racket, of course, but no pressure. Hint hint.

Maintenance

Your online presence, as much as we wish it could be, simply cannot be an exercise in the ‘set and forget’ ideology. The nature of the internet is that it’s an ever-evolving conversation, meaning that things like questions, reviews, and general online discourse will pop up – and your business certainly won’t be excluded from that. In addition to updating your website and socials with reasonable frequency, reflecting your company’s updates and any news relevant to your audience, ensure you’re monitoring any comments or messages sent your way. Being online is about giving customers a new way to reach you and interact with you, and that’s a two-way street – so ensure you check in, respond promptly, and address questions and concerns in a timely manner.

Ready to upgrade your business’ online presence with a professional helping hand? Get in touch with us today and let’s chat all things digital.