5 Must-see Stats That Prove the Value of Digital Marketing for Your Business

Thinking about diving into digital marketing for your business? 

The time is now—digital marketing can totally transform your business and help it reach new heights. If you’re not convinced yet, check out these 5 must-see stats that prove just how essential digital marketing is for many businesses out there. It’s time to go digital!

55% of Consumers Find out About Brands on Social Media:

According to Entrepreneur, almost all consumers discover brands on social media every day. With the amount of people skipping ads on streaming sites, social media ads are hard to ignore—making it as common as TV or radio ads. However, unlike traditional marketing such as TV commercials, social media ads are the way to go for small businesses as it’s way more targeted to reach your ideal audience.

70% of Customers are More Likely to Make a Purchase From an ad:

Did you know that almost 70% of consumers buy from a re-targeted ad? If you want to up your digital marketing game, you can’t skip out on remarketing—it’s helping more and more people make purchases. Remarketing in digital marketing is a smart way to connect with people who’ve already shown interest in your website. With amazing tools like Google Analytics that’s soon to be GA4, it’s now easier to segment your audience and create a killer campaign that hits the mark.

46% of all Google Searches are for People Looking for Product or Service:

Yep, almost half of all the searches on Google are folks searching for nearby products or services—that’s why it’s best to keep SEO in mind when you’re looking to up your digital marketing game!

78% of Consumers are Willing to Make a Purchase After Having a Positive Experience With a Brand Online:

A whopping 78% of consumers are totally down to make a purchase after having an awesome experience with a brand online–simply because it creates a strong sense of trust and satisfaction. And when that happens, audience are way more likely to hit that “buy now” button without hesitation. Giving your customers a stellar online experience through customer service can pay off big time–helping your business hit ROI.

80% of CEOs are Down to Invest in Digital Marketing:

Even CEOs know it’s crucial to invest more in digital marketing–the answer is crystal clear. Digital marketing has proven to be a game-changer in today’s business landscape. It offers unparalleled opportunities to reach a vast audience, engage with customers directly, and finally, drive business growth. CEOs recognise the immense potential of digital marketing in expanding their brand’s reach, increasing sales, and staying ahead of the competition.

To Wrap up

Digital marketing has made a huge impact on businesses over the past few years. As Dayna, Racket’s Head of Delivery, says, things have changed 180 degrees–instead of just setting up fancy ad structures, we now need to focus on connecting our audience through creative copy. Ad platforms use algorithms to take the lead, so we need to understand our audience and continuously evolve our digital content strategy to keep up. Let’s be real–the brands that dominate digital marketing will come out on top!

Ready to kickstart your digital marketing journey? We’re your all-in-one marketing squad–give us a holler today and let us be your bolt in your marketing.