Top 3 Must-Do Tips for Instagram Reels Marketing

There’s TikTok, there’s YouTube Shorts, and there’s Instagram Reels. Short-form social videos have quickly become the staple of organic social strategies and online marketing. 

This is why getting your content up to scratch is more important than ever. We’ll take you through our top 3 tips for Instagram Reels marketing so you can build the strongest relationship with your ideal audience and achieve maximum cut-through.

Inform Your Audience

Educational content has been consistently having a big moment on social video platforms. Short and sharp tutorials and how-to guides are great ways to capture the curiosity of viewers and urge them to ‘Save’ to refer back to later, and we know the Instagram algorithm loves it when a post has been saved a lot. 

It makes sense that these types of content are seeing such high engagement, which is one of the dominant indicators of effective Instagram Reels marketing. The power of educational content is in the way it positions your brand as an authority in its space and demonstrates that you bring valuable insight to the table. 

Providing this value to viewers gives them a reason to return to your page and check back in for more content, strengthening your trustworthiness in the space. If your business sells products, you may want to use this format to give an explainer of the item itself and use it to demo your product. 

Need some tips?

• Spruce up your content by recording a voice-over and adding captions
• Use helpful text overlays with extra titbits of info
• Keep the language simple and direct

Of course, the virality of these types of content is in their handiness and how easily digestible they can make useful information – if your tutorial ends up being on the longer-form side, consider saving it for YouTube.

Lift the Curtain

Take your audience behind the scenes and give them a way to connect with your brand on a more personal and authentic level. Authenticity is a quickly growing trend in social media, and these candid moments captured on film can help establish a stronger rapport with your audience.

There are endless ways to create engaging behind-the-scenes content for successful Instagram Reels marketing. It could be:

• A peek at manufacturing processes
• The way your staff work on a day-to-day basis
• How decision-making within the team works

And many more ideas are ideal for this type of content because it is customisable to your unique business and the way you operate. Ultimately, behind-the-scenes content provides a way for you to humanise your brand and remind viewers that there are passionate people behind the curtain.

Collaborate

Since the dawn of social media, collaborating and networking with other users has been a tried-and-true method for gaining exposure and growing both your impressions and follower count. So, what would this look like with Instagram Reels? There are two methods we champion:

Working with Influencers

Influencer collaboration is a strategy where your brand partners with popular online figures to promote your products. If you choose to use this method for Instagram Reels marketing, ensure the influencer aligns with your brand values and target audience. Also, don’t forget to monitor their performance and adjust your plan accordingly so you won’t waste your marketing budget.

Sharing UGC

If you haven’t heard of the acronym ‘UGC’, it refers to user-generated content. You can think of user-generated content as the content posted by your supporters and customers about your brand.

Whether it’s a photo of their newly arrived package from your small jewellery label, a selfie after their haircut appointment with you, or even just a review and tag of your business; this all counts as user-generated content that you can re-share or post from your account (while tagging the original poster to shout them out, of course!).

Not only does this lift the burden of content creation from you, but it shows your audience real interactions with your brand. It goes a long way in establishing your brand’s trustworthiness and credibility while also helping prospective customers picture themselves as patrons of your business.

UGC lends a certain air of legitimacy to a business, and with so many ill-equipped or even scam businesses popping up on the internet every day, users have become more conscious of whether to put their trust (a.k.a dollar) into a brand they find on social media.

These are the top three practical tips that you can start doing for the better results of your Instagram Reels marketing. Have you used any of these tips for Instagram Reels? Have you even started creating and uploading short-form videos for your marketing? 

You better not sleep on the incredible potential of Instagram Reels marketing since Instagram Reels is confirmed to have the highest reach rate out of all Instagram content types in 2024.

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