How to Utilise our Top 3 Brand Awareness Strategies for Small Businesses in 2023

Brand awareness has become something of a buzzword (or buzz “phrase”, if you like) in the entrepreneur world, with Ted Talks and motivational TikToks alike all spruiking the term as an important cornerstone of business building. We know that brand awareness is your market positioning, how customers and other stakeholders see your brand and how they feel about it. It’s the reason so many of us buy into brands rather than products – we’re either Apple or Android users, McDonalds or KFC lovers. When you buy into brand values, you start to tie a sense of personality to them – and that’s what creates repeat, lifelong customers and loyal fanbases.

Obviously, we all want our brands to have the scale of awareness that companies like Apple and KFC have – and what it comes down to is the brand awareness strategies we employ in our efforts to emulate their mass brand recognition. Read on as we break down some of our favourite small business brand awareness tactics that you can use to transform the way people relate to and connect with your business.

Freemium

What’s your business model? Do you have a free trial option for users, or a way for them to sample your products? How can customers participate in your brand story before parting with their hard-earned dollars? Win over the skeptic consumer by giving them a taste of how being your customer will benefit them.

Content Marketing

Establish thought leadership by becoming an authority in your space, which is something you can do by producing content and running a hub of information for relevant news, tips and other info. For instance, if you’re a website designer, you might release an article about the Top 5 Trending Web Fonts for 2023 – both providing value to the consumer on the hunt for a website designer, while simultaneously demonstrating that you know your stuff. Other ways you can do this include running an email newsletter, a podcast, publishing e-books or whitepapers and more. Win them over by showing your expertise in-action.

Partner up

A huge way you can successfully increase your brand awareness is by leveraging someone else’s – ensuring, of course, that their brand aligns with yours, and you can both provide meaningful value to one another. Partnerships can look like many different things, from sponsoring a local event to having an industry guru on as a podcast guest or guest blog writer for your website. Always consider the nature of your partnership, how it will add value to your consumer’s experience, and even how effectively it will reach your customer in the first place. For instance, if a local franchise wants to drive up community support, it will make more sense for them to spend less money on sponsoring a local football club rather than spending more money to sponsor a city-wide club. If your business’ target audience is active and sporty young people, it will make more sense to put your brand’s brochure on the counter of a local smoothie bar than a local giftware store.

Ready to talk more about your brand awareness strategy and flesh out something a bit more comprehensive and actionable?

Contact us today to learn more about how Racket can take your business to the next level.