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Branding Services

Establish a Strong Foundation for Your
Brand

Whether you’re establishing a new brand or rebranding an existing one, it is vital to align all factors within your brand positioning and direction. This ensures your brand is thoughtfully orchestrated and controlled at every consumer touchpoint within the market. Establishing a clear, concise brand position and direction is the foundation of all your future marketing activity.

“Your brand is what other people say about you when you’re not in the room.“

JEFF BEZOS

Comprehensive Branding Solutions

Our branding process is designed to ensure that every aspect of your brand is aligned with your business goals and resonates with your target audience so you’re ready to launch your brand in the market. Depending on your needs, our branding services can include a number of comprehensive steps to define your brand.

New Brand or Rebrand Development

Craft a compelling new brand or refresh your existing one.

Brand Workshops

Engage in collaborative sessions to define your brand’s direction.

Brand Purpose, Vision, Values

Establish the core principles that guide your brand.

Brand USP Identification

Highlight what makes your brand unique and appealing.

Product / Service Differentiation

Differentiate your offerings from competitors.

Brand Persona

Develop a clear and relatable brand personality.

Brand Tone & Voice

Define the consistent voice and tone for your brand communications.

Brand Guidelines

Create comprehensive guidelines to ensure brand consistency.

Brand Roll Out Management

Seamlessly introduce or reintroduce your brand to the market.

Hear It From Our Clients

The Racket Agency team have been such a dream to work with. No request ever felt too hard, they never made me feel like a hindrance and I am so grateful for that! As someone that has next to no knowledge of websites or SEO, the extensive knowledge and support they offered me really eased my mind. As a business owner, there are multiple squeaky wheels needing oil all at once, and outsourcing the new website to Racket Agency was one of the best decisions I made in 2023! I am SO grateful for my brand new website. HIGHLY RECOMMEND Racket Agency!
Amy Philip
Our retail company, engaged with Racket 4 Years ago, and they have been a great innovative team to work with. During this time we have expanded our partnership to now include all aspects of our Marketing and brand vision and have had great results along the way, and its a pleasure to continue this close business partnership moving forward, Cheers guys!!
Sean Carruthers
Racket are an excellent Marketing Partner company. Once we got our visions aligned, we left it all up to Racket and they took care of everything. The became a very important strategic partner.
Highly recommended.
Carmel Bond
I approached Racket Agency to help create a Customer Service video to assist with training in our business. They were instrumental in bringing the brief to life and guiding us through the process to an exceptional end result.

The Racket team were highly professional, easy to deal with and supportive. I look forward to working with them again on our next project..
Kim Fox
I was originally introduced to Pat Tyers and AJ from Racket by Gilderoy Springs – Victoria’s premium artesian water source – who were using Racket to develop all aspects of branding, design, marketing to execution. I was engaged to develop the channel strategy and then impliment and was required to work along side Pat and his team. We co developed sales tools, pitch documents and related marketing assets for our retail clients. It was seemless and Racket value added all the way through each step. Further I proposed Racket to revamp, upgrade and redevelop the Inclusion Foundation (Down Syndrome charity) website and take on the very complicate task of connecting 3 divisions… they were brilliant and I highly recommend the agency and the team.
Bruce Wilson
Racket have been amazing to work with. The quality of work produced has been outstanding. I feel that I have walked away understanding my business more due their expertise. Highly recommended.
Katrina Armatas
While new to the marketing game myself due to not really needing this service in other areas of my businesses, I have found that with Racket’s knowledge and serviceable content, which is always right on cue, continuously hits the mark and really resonates with a large market share of customers. They are friendly, very approachable and love what they do, which is most likely why they are exceptional at what they do.
Thanks for the ever growing list of customers and referrals.
NU Pool

Book Your Free 30-Minute Discovery Call

Ready to take your marketing to the next level? Schedule a free 30-minute discovery call with us! 

This initial conversation will help us understand the basics of your business, your goals, and your expectations
from marketing. This invaluable insight will form the foundation of your tailored marketing strategy.

BOOK YOUR FREE CALL

Frequently Asked Questions

Brand positioning is the process of positioning your brand in the mind of your customers. It defines what your brand stands for and how it is different from competitors.

A clear brand direction ensures that all marketing activities are aligned with your business goals, providing a consistent and coherent message to your audience.

Our comprehensive branding services include New Brand or Rebrand Development, Brand Workshops, Brand Purpose, Vision, Values, Brand USP Identification, Product/Service Differentiation, Brand Persona, Brand Tone & Voice, Brand Guidelines, and Brand Roll Out Management.

Yes, we specialise in both developing new brands and refreshing existing ones to ensure they align with your business goals and market expectations.

Our main office is based in Melbourne, but we have teams across Australia to service all our clients nationwide.

Getting started is easy! Book a free 30-minute discovery call with us to discuss your business, goals, and branding expectations. This initial conversation will help us create a tailored branding strategy for your success.