How 11 automated flows turned a lead-heavy inbox into a working sales system

Racket rebuilt Just Spas Brisbane’s lead handling from the ground up, replacing a shared inbox with 11 automated flows and a full sales pipeline, so the team could convert the demand they were already generating.

54.18x MER

Marketing efficiency ratio

11 Flows

Automated across the full lead-to-sale journey

15,000 Emails

Sent automatically each year, freeing the sales team from manual follow-up

The Challenge

Just Spas Brisbane was never short of leads. Paid campaigns delivered a steady stream of enquiries. The problem was what happened next. Leads landed in an inbox with no system behind them, so the volume the ads generated was never converting at the rate it should have.

Leads landed in an inbox, not a system

Every enquiry arrived by email with nothing behind it. No CRM, no pipeline, and no single view of who had come in, who had been contacted, and who had gone cold.

No documented sales process

There were no defined steps from enquiry to sale. Follow-up depended on memory and on whoever happened to pick up the email, so the approach changed from lead to lead.

Follow-ups slipped through the cracks

With no reminders or structure, enquiries got missed and follow-ups slipped. Leads went cold before anyone called them back and there was no way to catch it happening.

Conversion sat below the volume

Strong lead flow with no system to work it meant the store was converting well under what those enquiries should have produced. The demand was there, the machine to close it was not.

We went from managing leads manually to having a complete sales system that works for us around the clock. Racket has transformed how we manage enquiries and follow-ups with customers, which has allowed us to focus more on converting opportunities into sales.

Lynda Budd

Just Spas Brisbane

The Outcome

Revenue

In the first year on the new system, revenue grew by around 49%, with marketing spend holding steady rather than scaling up to match.
Conversion

A 54.18x Marketing Efficiency Ratio on ongoing spend. Every $1 invested returned $54.18 in revenue, because the growth came from converting the leads already coming in, not from buying more of them.
System

The owner and sales team now work off a real sales system instead of an inbox, with visibility over every deal, every follow-up and every stage of the pipeline. Enquiries are actioned faster and follow-ups happen consistently.

A full CRM rebuild and 11 automated flows that turned a lead-heavy inbox into a working sales system, so Just Spas Brisbane could finally convert the demand they were already generating.

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Digital Marketing
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See exactly how we did it

How 11 automated flows turned a lead-heavy inbox into a working sales system

Racket rebuilt Just Spas Brisbane’s lead handling from the ground up, replacing a shared inbox with 11 automated flows and a full sales pipeline, so the team could convert the demand they were already generating.