8 years embedded, revenue more than doubled

Acting as Just Spas outsourced marketing department. Racket provided strategy, media, creative and production under one roof.

41x MER

Marketing efficiency ratio

2x+

Retail revenue more than doubled across the partnership

8 years

Embedded as Just Spas’ marketing department, no internal team needed

The Challenge

Just Spas is a national retailer whose growth depends on a steady stream of qualified leads flowing to head office stores and an independent dealer network, across multiple brands, regions and channels, with no internal marketing team to drive it.

Lead flow had to come from the centre

Every store and dealer in the network depends on consistent, high-quality lead flow to convert sales and that flow has to be generated centrally.

Too many channels, no one to run them

A nationwide footprint means juggling local marketing, traditional and digital advertising, in-store collateral and dealer support materials simultaneously.

No one to own marketing internally

No in-house marketing manager or specialist marketing function within the business to plan, brief, manage and measure the work.

One brand, many stores and dealers

Brand and marketing consistency had to be maintained across new brand rollouts, in-store collateral and supporting materials for both head office stores and the dealer network.

Eight years in, Racket isn’t an agency we use, they’re the marketing department we never had to build. They own strategy, media, creative and production across our entire network, and the results keep compounding. For any business weighing up an in-house team versus a partner who genuinely gets the commercials, I can’t recommend them highly enough.

John Pandelis

Managing Director

The Outcome

A 40.84:1 Marketing Efficiency Ratio across FY24/25, for every $1 invested in marketing (retainer, production and media combined), Just Spas generated $40.84 in retail revenue.
More than doubled retail revenue over 8 years of partnership, with marketing spend scaling efficiently rather than proportionally.
Eight years of strategy, media, creative and production under one roof, with no internal hire and no agency juggling.

An embedded, full-service marketing partner that operates as the GM’s outsourced marketing department, removing the cost and complexity of hiring an internal team or coordinating multiple agencies.

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MTGA was growing fast, but every sale still ran through the founder. No process, no system, no way to scale without him. Here’s how we changed that.

48% increase in revenue year on year
51x MER Marketing efficiency ratio
284% increase in inbound leads

BRANDING

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PRINT COLLATERAL

See exactly how we did it

Still here? Let’s talk.

Leads, revenue, sales, growth, whatever one you’re chasing, we’re built to help you catch it.

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8 years embedded, revenue more than doubled

Acting as Just Spas outsourced marketing department. Racket provided strategy, media, creative and production under one roof.