3 Reasons You Should Use Instagram Reels for Your Business

Reels. You know them (probably), you love them (well…). Regardless of how you feel about the emergence of short-form video as the leading social content medium, it’s clear that it’s here to stay. And since it’s going to be around for a long time, shouldn’t you consider using Instagram Reels for business?

Let’s go through a few reasons why you should care about incorporating short-form videos into your business’s social media marketing strategy, beyond just the fact that “everyone else is doing it so, so should I”. 

The fact of the matter is, there’s a reason Instagram Reels are netting such high engagement, and you can very effectively use that to your business’s advantage.

Discoverability

Not only does Instagram’s algorithm favour any new features they go live with (remember how many IGTVs were being pushed to everyone when they launched?), but Reels simply by virtue of their aspect ratio takes up more real estate on your phone screen as you browse. 

Take the explore page as an example. Your eyes are instantly drawn to the larger-sized thumbnails of the portrait-oriented Reels, as opposed to the small square thumbnails of regular static image posts.

If you really want to make the most of Instagram Reels for business, ensure your content is high quality (nothing blurry, pixelated, or carrying the TikTok watermark as Instagram doesn’t like recycled content!) and that you’re posting consistently. Watch your ability to reach new audiences accelerate impressively.

Shareability

Think of Reels as permanent Stories. Stories took off in a big way for Instagram, so much so that we saw the feature mimicked by platforms like YouTube with Shorts, we often forget that Stories actually started on Snapchat. Yep, Instagram truly took Stories and ran with them. 

Are we seeing a similar thing happen with TikToks being appropriated through Instagram Reels? It’s likely, but regardless it’s clear that short-form is continuing to win out as the most widely consumed and shared content on social media. If Stories reigned supreme as the cultural reset that they were for social media, it stands to reason that a permanent version of them will achieve high shareability.

The number of your views and shares would equal the popularity and number of potential customers for your brand, which is why making engaging and entertaining content is a big must when it comes to Instagram Reels for business.

Personality

Reels are a quick and effective way to showcase so much more of your brand personality, giving audiences something real and authentic to connect with. 

Social video continues to win out in terms of engaging audiences by giving us visuals and audio, and the often-interactive nature of Reels means that audiences feel like they’re a part of the content. The sheer amount of personality that comes through in Reels gives audiences a clearer understanding of your brand positioning and is thus a great tool for brand awareness and public relations. 

But bear in mind and be prepared in case you receive backlash or negative comments. Because it’s social media, and that’s how Instagram Reels for business or any content creation on digital platforms can be.

Combining The Three Benefits

This triad of key benefits to using social video through Instagram Reels for your business – discoverability, shareability, and personality – all work together to cement Reels as the superior social medium for your brand. 

But perhaps the truest power of Instagram Reels for business is their ability to pull the audience in; making your audience feel involved or engaged with your business should be the ultimate goal of your brand’s social media efforts, after all.

We understand that it definitely takes some time to get viral and gain followers. But once your content finally lands on the feeds of your targeted audience, you’ll finally feel how impactful and beneficial Instagram Reels are for your business.

Confused or tired of the progress and process of making Instagram Reels for your business? Contact us here then so we can take all the stress off your plate.