Comprehensive Guide to Creating Killer Captions

No matter how entertaining and informative you crafted that post about your seasonal smoothies, the fading attention span of an average user should never be underestimated, and a mix of niche and popular captions will garner more eyeballs.

Captions and hashtags complementing your photo and video content will determine your exposure to different feeds and overall user engagement. A successful social media strategy is about implementing all available tools, not just a single tactic.

Here are some helpful tips for crafting that killer caption.

Mix & Match

Once you’ve established your brand’s core identity and messaging, it’s time to compile your hashtags. It’s good to have a list of core keywords, such as #fitness or #motivation for your lifestyle and fitness page posts. 

Adding relevant hashtags such as #worldhealthday and #menshealthweek to the mix will expose your posts to entirely new markets. We strongly advise you to brainstorm relevant hashtags for posts that feature new products, topical content, and current events. 

Need help to see if the hashtags you’re using will grab the audience you need and work perfectly as a killer caption? Run a quick search through your Instagram and pick the most popular. Just don’t forget to #keepitrelevant.

Capital Letters — So Pretentious

Regarding hashtags, punctuation, capital letters, and symbols will make you look like a dinosaur. All the cool kids who know how to make killer captions are breaking the grammar rules. Confess your sins to your English teacher once the money hits that bank account.

Heaps of Hash

How many hashtags will get the job done? The consensus among social media scientists is:

• a combo of 5 trending, niche, and awareness hashtags per TikTok
• around 11 for a regular post
• no more than 10 on an Insta Story
• between 2-4 per Tweet

Blend In & Stand Out 

While popular hashtags such as #mentalheatlh, #love, and #travel may help you reach new feeds, thousands of competitors are doing the same thing. Why? Because they are too broad and generic.

Stand out by focusing on your brand’s uniqueness by adding niche captions next to the generic ones. Brainstorm some potential killer captions that capture your unique selling proposition.

Trial & Error

The beauty of Instagram is that every method doesn’t work for everyone. Every business field and its core customers are unique and have their own do’s and don’ts.

In crafting killer captions and successful content, don’t be afraid to experiment and find out:

• Which posts on your feed achieve more engagement: loads of hashtags or a carefully selected few?
• Which hashtags work better for your industry?
• Hashtag placement: should you scatter them all over your caption or pile them all at the end?

Even a failed flop of a post is valuable because now you know what to avoid in the future. Don’t be afraid to get creative. You’re sure to be rewarded with killer captions that will cut through all the noise.

Now after knowing all these, we get that it can still be difficult to conquer social media. So, please contact us so we can help create powerful content and captions for your business.