Introducing Threads: Everything you Need to Know

Hot news—Threads is here!

A brand new app created by the Instagram team, this new social media app is all about sharing with text. Whether you’re a content creator, business owner, or just a user, Threads is here to give you a fresh space for real-time updates and public conversations.

What is Instagram Threads?

While Instagram is where it’s at for photos and videos, Threads takes everything amazing about Instagram and brings that same energy to text. This means you get a positive and creative space to express your ideas. So, just like on Instagram, you can follow and connect with your friends and fave creators who share your interests—both on and off Instagram. 

Instagram Threads is just like any other social platform—it allows you to share text-based content. Not just that, you can also include links, photos, and videos in your posts.

Some key Things to Know About Threads:

Thinking of having Threads for your business or content? Here are the  key things to know:

• Deleting your Threads account will not delete your Instagram account.
• You can connect Threads to your Instagram account.
• Your posts can be up to 500 characters long.
• You can include links, photos, and videos (up to five minutes long) in your posts.
• You have the option to have a public or private Threads account.
• You can choose who can reply to your posts on Threads: anyone, profiles you follow, or only profiles you mention.
• Deleting your Threads account will not delete your Instagram account.

Should my Business Have Threads?

Our tip here at Racket? Don’t stress about it.

First things first, get your Threads profile up and running so people can easily keep up with you. And then, whenever you feel like it, start posting.

Just remember, there’s no rush to share the perfect content or have a super detailed Threads strategy. Especially if you’re already swamped with other platforms—it’s better to focus on which platform where your audience is. 

In the beginning, you can expect to see exciting new features being added and improvements being made in the next few months—until then, feel free to explore the app and engage to test the waters!

Need bolt in your marketing? Give us a holler today!