Why use Print Collateral for Marketing?

The Importance of Corporate Publications is Resurfacing in 2022

In an increasingly digital world, many small brands and businesses are slowing down their focus on print materials with the idea that all our information is accessed online now anyway. However, as lockdowns lift and people start to spend more time out of home, we’ve noticed a huge resurgence in the popularity of print media. We only need to look at the huge spike in QR code usage as an example – not only for check ins and accessing menus, but on bus stops, public art installations, event posters and more. While they redirect to online resources, the touchpoint is first and foremost in the physical world.

More than anything, print is an integral part of almost any brand’s holistic marketing strategy – so without further ado, here are our top printed marketing collateral benefits.

Solidify Your Branding

Your brand is the story you tell through colour palettes and fonts, iconography and key words, aesthetic themes and tone of voice. Physical print collateral is a great way to enhance that story, rounding it out with extra material and giving it more consistency. This can be a super effective way to aid in building your brand’s credibility, as long as it’s done right!

Establish Your Premium Market Positioning

In a sea of online businesses popping up left, right and center (not to mention scams as well), consumers have been taught to trust less and seek out signs of credibility and legitimacy in brands more than ever before. Print collateral is a classic component of traditional marketing strategies for a reason; it provides value to the consumer, shows an active investment in the company from the people behind it, and an attention to quality and care for brand image. These days, having print collateral is what will set you apart from the rest.

A Tangible Takeaway

Giving customers or potential customers something they can physically hold in their hands, whether that be a pamphlet, business card, flyer or more, means that a physical reminder of your business will be there to keep your company front of mind. Consider the busy mum who puts the dry cleaning pamphlet in her handbag, only to find it weeks later and realise she does have a few items stacked up that could do with a professional clean.

What Does Marketing Collateral do for a Company?

At the end of the day, at the helm of your business’ marketing efforts you should always be focusing on answering one pivotal question – what are my business goals? All marketing tactics whether it be print collateral or something else, should always ladder up to that.

Don’t know if print collateral is right for your business? You’re in the right place. Get in touch with us to talk.