Our Top 3 Social Media Tools for Content Creators

Social media fatigue is real, even for content creators. When you’re producing content full-time (or even part-time), like any other creative field there’s the risk of burnout and suffering from a lack of inspiration. In this day and age, there’s also a real need to take it a step further when it comes to understanding your audience and analytics, optimising for ultimate algorithm appeal, and ensuring your content output is innovative and fresh. Luckily, there’s a huge range of tools across the internet available to try out – some paid, some free – but it can be overwhelming to sift through all of them and find the ones that work for you.

We’ve put together this short and sharp guide to our top 3 social media tools for content creators, so you can get all your bases covered – and at the same time, feel confident knowing you’re using industry-standard and agency-approved tools to run your socials.

1. Canva

We’re starting off with one that you might already know and love, and that’s Canva. Gone are the days where in-depth Photoshop expertise is needed for effective graphic design; Canva provides an entry-level system for small businesses and marketers alike to create professional-looking and impactful content. With a huge library of assets and super intuitive navigation, you’ll feel like a pro in no time.

While Canva is a free online application, we do recommend springing for the paid Pro version if you use it a lot – unlock heaps of features like downloadable transparent pngs, the ability to keep a brand kit on file with your logo, colours and fonts, and best of all – schedule straight to your socials with their in-built scheduling tool!

2. Buzzsumo

Sometimes it’s the content itself you might be having trouble with – running out of ideas for things to post is not uncommon but falling into the trap of publishing sub-par posts for the sake of “just getting something up” is a sure-fire way to send your engagement into a downward spiral.

For ideas on relevant, interesting and targeted content for your audience, don’t look past BuzzSumo. As a favourite of ours (and the industry as a whole), Buzzsumo is a tool that will help you analyse what content works best on which platform, which topics are being talked about the most in your space, who is making the most noise and more. Simply enter a keyword or a domain and off you go!

3. Animoto

In an increasingly video-led digital world, sometimes a flashy-yet-static graphic doesn’t cut it. Considering the rise of TikTok, Instagram Reels and even Stories across all different social platforms now (including Twitter and LinkedIn briefly), we’re sure this emphasis on video content comes as no surprise.

Animoto provides a super fast and straightforward way to turn your content into high-value video marketing, offering a huge range of templates and a library of over a million stock images, videos and licensed music for you to use. No design skills, no big budget – no problem.

So there you have it, our favourite tools for better content creation. Let us know how it has levelled up your social game.

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